Hi I'm Ana!

Hi I'm Ana!

Product Designer transforming complex challenges into meaningful insights through data-driven design and collaborative problem-solving.

Product Designer transforming complex challenges into meaningful insights through data-driven design and collaborative problem-solving.

View my work
View my work
View my work
Contact me
Contact me
Contact me
Worked in multiple industries
Worked in multiple industries
Worked in multiple industries
Agency and start-up experience
Agency and start-up experience
Agency and start-up experience
Agency and start-up experience
Experience in private and public sector
Experience in private and public sector

Connectivity Tool

A map-based tool to help planners understand national connectivity when accessing sites and transport planning , transforming a failing prototype into a nationally adopted platform.

Key outcomes

  • National scale implementation

Launched to all local transport and planning authorities in England and Wales, becoming the first nationally agreed connectivity metric

  • Complex data simplified

Transformed trillions of calculations into an intuitive 0-100 scoring system that planners can interact with through heat maps and custom reports

  • Measurable planning impact

Enables planners to test site proposals, simulate transport changes like new bus routes, and see real-time connectivity improvements

Explore my approach

Connectivity Tool

A map-based tool to help planners understand national connectivity when accessing sites and transport planning , transforming a failing prototype into a nationally adopted platform.

Key outcomes

  • National scale implementation

Launched to all local transport and planning authorities in England and Wales, becoming the first nationally agreed connectivity metric

  • Complex data simplified

Transformed trillions of calculations into an intuitive 0-100 scoring system that planners can interact with through heat maps and custom reports

  • Measurable planning impact

Enables planners to test site proposals, simulate transport changes like new bus routes, and see real-time connectivity improvements

Explore my approach

Connectivity Tool

A map-based tool to help planners understand national connectivity when accessing sites and transport planning , transforming a failing prototype into a nationally adopted platform.

Key outcomes

  • National scale implementation

Launched to all local transport and planning authorities in England and Wales, becoming the first nationally agreed connectivity metric

  • Complex data simplified

Transformed trillions of calculations into an intuitive 0-100 scoring system that planners can interact with through heat maps and custom reports

  • Measurable planning impact

Enables planners to test site proposals, simulate transport changes like new bus routes, and see real-time connectivity improvements

Explore my approach

Call Handler Platform Redesign

Redesigning British Gas's agent interface to reduce cognitive load, eliminate dual-system workflows, and improve service quality for customers.

Key outcomes

  • 30% projected efficiency increase

Eliminated dual-system navigation and reduced manual data copying, streamlining agent workflows significantly

  • Unified agent experience

Consolidated two slow, complex systems into a single intuitive interface with clear information hierarchy

  • 90% satisfaction in testing

Agents praised the design, reporting it would "make conversations with customers so much easier"

Explore my approach

Call Handler Platform Redesign

Redesigning British Gas's agent interface to reduce cognitive load, eliminate dual-system workflows, and improve service quality for customers.

Key outcomes

  • 30% projected efficiency increase

Eliminated dual-system navigation and reduced manual data copying, streamlining agent workflows significantly

  • Unified agent experience

Consolidated two slow, complex systems into a single intuitive interface with clear information hierarchy

  • 90% satisfaction in testing

Agents praised the design, reporting it would "make conversations with customers so much easier"

Explore my approach

Call Handler Platform Redesign

Redesigning British Gas's agent interface to reduce cognitive load, eliminate dual-system workflows, and improve service quality for customers.

Key outcomes

  • 30% projected efficiency increase

Eliminated dual-system navigation and reduced manual data copying, streamlining agent workflows significantly

  • Unified agent experience

Consolidated two slow, complex systems into a single intuitive interface with clear information hierarchy

  • 90% satisfaction in testing

Agents praised the design, reporting it would "make conversations with customers so much easier"

Explore my approach

Call Handler Platform Redesign

Redesigning British Gas's agent interface to reduce cognitive load, eliminate dual-system workflows, and improve service quality for customers.

Key outcomes

  • 30% projected efficiency increase

Eliminated dual-system navigation and reduced manual data copying, streamlining agent workflows significantly

  • Unified agent experience

Consolidated two slow, complex systems into a single intuitive interface with clear information hierarchy

  • 90% satisfaction in testing

Agents praised the design, reporting it would "make conversations with customers so much easier"

Explore my approach

Connecting international markets with a design system

Creating a comprehensive design system and toolkit for Gilead Pro, a portal for healthcare professionals, enabling agencies across multiple markets to design consistent, accessible portal pages efficiently.

Key outcomes

  • Global agency adoption

Successfully piloted in Germany and now used by agencies and internal teams across multiple markets

  • First standardised toolkit

Established Gilead Pro's first unified design language, replacing inconsistent submissions and redundant requests

Explore my approach

Connecting international markets with a design system

Creating a comprehensive design system and toolkit for Gilead Pro, a portal for healthcare professionals, enabling agencies across multiple markets to design consistent, accessible portal pages efficiently.

Key outcomes

  • Global agency adoption

Successfully piloted in Germany and now used by agencies and internal teams across multiple markets

  • First standardised toolkit

Established Gilead Pro's first unified design language, replacing inconsistent submissions and redundant requests

Explore my approach

Connecting international markets with a design system

Creating a comprehensive design system and toolkit for Gilead Pro, a portal for healthcare professionals, enabling agencies across multiple markets to design consistent, accessible portal pages efficiently.

Key outcomes

  • Global agency adoption

Successfully piloted in Germany and now used by agencies and internal teams across multiple markets

  • First standardised toolkit

Established Gilead Pro's first unified design language, replacing inconsistent submissions and redundant requests

Explore my approach

Connecting international markets with a design system

Creating a comprehensive design system and toolkit for Gilead Pro, a portal for healthcare professionals, enabling agencies across multiple markets to design consistent, accessible portal pages efficiently.

Key outcomes

  • Global agency adoption

Successfully piloted in Germany and now used by agencies and internal teams across multiple markets

  • First standardised toolkit

Established Gilead Pro's first unified design language, replacing inconsistent submissions and redundant requests

Explore my approach

MVP Design

Designing an MVP platform that connects women in male-dominated fields with mentors, guidance, and industry-specific support through intuitive, trust-building experiences.

Key outcomes

  • Trust-building redesign

Improved homepage clarity and visual design to immediately communicate purpose and build user confidence

  • Streamlined user journeys

Transformed confusing registration into clear, tailored onboarding flows for mentors and mentees. Users praised the clean, friendly design and found booking and profile creation intuitive and efficient


Explore my approach

MVP Design

Designing an MVP platform that connects women in male-dominated fields with mentors, guidance, and industry-specific support through intuitive, trust-building experiences.

Key outcomes

  • Trust-building redesign

Improved homepage clarity and visual design to immediately communicate purpose and build user confidence

  • Streamlined user journeys

Transformed confusing registration into clear, tailored onboarding flows for mentors and mentees. Users praised the clean, friendly design and found booking and profile creation intuitive and efficient


Explore my approach

MVP Design

Designing an MVP platform that connects women in male-dominated fields with mentors, guidance, and industry-specific support through intuitive, trust-building experiences.

Key outcomes

  • Trust-building redesign

Improved homepage clarity and visual design to immediately communicate purpose and build user confidence

  • Streamlined user journeys

Transformed confusing registration into clear, tailored onboarding flows for mentors and mentees. Users praised the clean, friendly design and found booking and profile creation intuitive and efficient


Explore my approach

MVP Design

Designing an MVP platform that connects women in male-dominated fields with mentors, guidance, and industry-specific support through intuitive, trust-building experiences.

Key outcomes

  • Trust-building redesign

Improved homepage clarity and visual design to immediately communicate purpose and build user confidence

  • Streamlined user journeys

Transformed confusing registration into clear, tailored onboarding flows for mentors and mentees. Users praised the clean, friendly design and found booking and profile creation intuitive and efficient


Explore my approach

Testimonials

  • Ana has been a fantastic addition to the team. As soon as she started on the project she got up to speed with all the research and design at lightning speed! Her contributions have been invaluable and we would not be in the strong position that we are without her.

  • Ana is an absolute pleasure to work with and is undoubtedly an asset to the team. She's consistently friendly, easily approachable, professional, flexible and understanding of the developer perspective. She's always available for a quick chat to discuss how something should function, and how it should look and her input is always highly valued.

  • Ana brings a comforting and friendly energy that makes all meetings with her an absolute joy. Her bright personality also means that we are better able to build relationships with other team members, making sometimes difficult conversations with the client and developers much easier!

  • Breaking down the Connectivity Tool project was a mammoth task so I greatly commend her for taking that on and doing such a job at breaking it into bite-size chunks for us developers to tackle.

  • Ana started out at Somo as a Junior UX Designer but from day 1 she impressed me with her proactive, can-do approach. She understands the wider business context and is able to quickly and effectively move through projects to find the best solutions to any UX challenge.

  • Ana has been a fantastic addition to the team. As soon as she started on the project she got up to speed with all the research and design at lightning speed! Her contributions have been invaluable and we would not be in the strong position that we are without her.

  • Ana is an absolute pleasure to work with and is undoubtedly an asset to the team. She's consistently friendly, easily approachable, professional, flexible and understanding of the developer perspective. She's always available for a quick chat to discuss how something should function, and how it should look and her input is always highly valued.

  • Ana brings a comforting and friendly energy that makes all meetings with her an absolute joy. Her bright personality also means that we are better able to build relationships with other team members, making sometimes difficult conversations with the client and developers much easier!

  • Breaking down the Connectivity Tool project was a mammoth task so I greatly commend her for taking that on and doing such a job at breaking it into bite-size chunks for us developers to tackle.

  • Ana started out at Somo as a Junior UX Designer but from day 1 she impressed me with her proactive, can-do approach. She understands the wider business context and is able to quickly and effectively move through projects to find the best solutions to any UX challenge.

About me

Hi, I’m Ana!

I’m a Product designer with over four years of experience. My background in Psychology enables me to make data-driven design decisions and empathise with users.

I have worked in consultancies and startups across both the public and private sectors, which has helped me develop valuable adaptability skills. Currently, I’m at Triad, where I am contributing to meaningful projects in the public sector.

Outside of design, I love travelling; I also enjoy spin classes, Pilates, and creative workshops, such as screen printing and kintsugi.

I can’t forget to mention my cat, Freyja, who is my work companion, you’ll likely meet her during our calls!

Let’s connect!

Contact me
Contact me
Contact me
Contact me